Any astute business person knows perfectly well that customer service is an integral factor for any business to thrive and easily achieve it break-even point. Former Zappos C.E.O, Tony Hsieh posits “Customer service shouldn’t just be a department, it should be the entire company.” One way of ensuring this is by knowing the right tools to engage so as to ensure a seamless and beneficial information flow and interaction between customers and the business. One of the best and simplest ways of achieving this is by knowing what’s Google My Business. In order to successfully use this free and powerful tool and finally get into the customers shoes, we first need to understand how it works.
Google My Business (also known as GMB) is an online business listing that enables business owners create business profiles and websites that are placed by google into different important places with high visibility hence promoting them. You can also use GMB to connect with customers and know how they interact with the business. It’s quite simple to set up, one needs to create a business profile by simply following the steps laid out. They include the business name, category, service areas, location, address among others. After setting up a profile, there’s also an option to generate a customized website or add existing website URL for your business.
Now that we now know what’s Google My Business and how a business owner can set up a business profile, lets delve a bit into some of the most important benefits a business can harness from using this wonderful tool. The first definitely has to be visibility, the business will be easily discoverable by customers when they look up in Google Search engines for the services/products along with directions to the premises given. Another important role GMB does is to keep customers updated with any important details pertaining to the business and not leave them guessing. They get information right from the origin hence avoid looking up for reviews about the business from other sites which the business most probably has no control.
For any business to prosper, the main pillar should be customer trust which is boosted tenfold by the reviews contented customers leave on the GMB site. Several studies and various business owners who’ve employed this tool can attest to the fact that the probability of a customer to visit and seek the services/products of a business doubles when they’re listed with Google My Business. Needless to say, business owners keen on scaling up their business operations should definitely know what’s Google My Business and how best to incorporate and engage the tool so as to reap maximum benefits.