The "Game Changer" is a tool that allows a customer to fill out a quote form for a business and that submission automatically triggers a call to the business to connect with the customer. This process takes place in less than a minute after the customer has submitted the quote form. The alternative is a customer filling out the quote form (which triggers an email to the business), not getting a response back for a couple of hours but in that time frame, has already found another business to work with. This tool prevents leads from going cold. The "Game Changer" has basically a 'form to call' feature that can be added to any existing website or created for a new website.
According to a Forbes article published in 2012, businesses take 46 hours and 53 minutes to pick up the phone and respond to a lead. Also, they make 1.3 call attempts before giving up and moving on.
In another study published in 2007, the odds of making contact with a potential lead are extremely high if your sales force can establish a call within the first 5 minutes of submission on your web site.