What is call tracking? It is a way to track the calls your business receives to know how well your marketing campaigns are going. We can get you a unique phone number in your area code or a toll free number that the client calls and will link to your business phone number.
The way it works is you can compare the phone traffic between different marketing methods (by getting different tracking phone numbers) and see which strategy is bringing you the most amount of customers so you can track your return on investment. It can give you a better idea of what ads are producing the most profit. For example, if you have a tracking number for a radio ad, another one for a newspaper, and one for your website, you can see if one method is wasting your marketing budget so you can eliminate it and focus your money on a more effective marketing technique.
The benefits of Call tracking are: seeing how many calls you are receiving, how long they last, what time of day, where they are calling from so you can better target your customers (or schedule your staff appropriately) and never miss a phone call again. We also evaluate your pay per click (PPC) landing page performance and the conversions each marketing campaign is giving you. You can even record calls and receive instant email notifications. Recording calls also has the benefit of improving your customer service experience by training your staff on meeting the clients needs appropriately.
It also can improve your SEO by seeing exactly what keywords are producing calls. You can better refine your SEO and focus on the keywords that are actually bringing you customers.